I created my first official logo in 2012, when I began envisioning my
professional career as an artist.
I started to understand the importance of identity, and while I was working
on my clothing brand, which I named "Newstyle," I created a logo for it,
inspired by an open hourglass and the mathematical infinity sign.
I chose an hourglass because I understand how important time is in building a
history, and the infinity sign because the things I create, I do with the wish
that they will continue to live on even when I am no longer here. Time is a true
constituent of all masterpieces and defines the life of any artist’s history.
The logo is composed of two triangles that form the hourglass and
ascending and descending diagonal lines that represent the evolution caused by
time. One side of the upper triangle is open to represent infinity—my hope of
creating art that continues to live through centuries and across generations,
while keeping the same meaning.
The main colors are blue and red. These colors represent my identity:
red symbolizes blood as life, and blue represents the world. Because when I create
masterpieces with my feelings and soul in them, I believe I am donating a part of
my life (my blood) to the world.
24/03/23 - Luanda